Thursday, June 11

Month: November 2011

Ecommerce, Retail, Technology

Should my website have the best prices?

     The past 15 years I've been selling online, focusing on what makes ecommerce work.  I studied the eye-path of the customer, great web design, and the things that generally make a website successful in the online marketplace. One of my focuses early on was pricing.  Originally, I thought like everyone else in ecommerce that having the best prices online was required.  It became clear that the larger companies and larger competition out there constantly beat the drum of traditional retail and traditional retail pricing schemes. And I must admit, early on I did to.   I kept up with the sales of competition and make the necessary discounts in order to secure sales from customers who focus on price.   And then it dawned on me. What if I hired a [level-premier-free]programmer to write...
One single supplier is best!
Ecommerce, Retail, Small Business, Technology

One single supplier is best!

One single supplier is the chosen way to handle your distribution chain. When you have more than one suppler, things become very complicated, very quickly. The objective of this post is to provide the e-commerce store owner the considerations of having more than one supplier. This is called your distributor/strategic alliance/partner or even your "warehouse". It will touch on the various layers of middlemen in a supplier/retailer relationship and outline questions to contemplate. To maximize your profits when selling online, it is essential that you understand this. Many companies online offer products for sale to customers - that is the easy part.  Fulfillment is the trick. The author of this article has been selling online for over 12 years utilizing a single distributor. The ...

How to Pick and KEEP a GREAT Domain Name

   Choosing the right domain name is the essential step to building an online presence or eCommerce business.  While its true that you can build the content of a website without a domain name, choosing the right domain name helps start you on building the character, them and overall appearance of the website.  With a domain name, the project starts to take shape and develops.  But, that is only part of the process, getting people TO the website is essential.  Having an easy to type, easy to remember domain name is required.  In addition, there are factors that have to do with if the search engines consider the domain name credible and search engine friendly.   TIPS TO FOLLOW: Start with a .com name and then [level-premier-free]work with others as needed.  Most people use .com ...
Ecommerce, Retail

Is a Franchise a good investment?

Is a franchise the best business investment?  In the opinion of this 15 year veteran of online only sales, the answer is a resounding NO.  Here's what you must know if considering a franchise. Early on our family looked to start a business serving the local community, offering a shipping service.  Researched and reviewed all the different franchise opportunities,  the costs and weighed the benefits over the downside.  Here's what we found:   ADVANTAGES: The manual on how its done.  Most franchise opportunities will give you great deal of information on how the process works from beginning to end.  This includes start up procedures, planning, negotiating deals with vendors and landlords, etc. Network of discounted [level-premier-free]supplies or services. National or reg...