Thursday, October 29

Tag: ecommerce

Ecommerce, Retail, Technology

Should my website have the best prices?

     The past 15 years I've been selling online, focusing on what makes ecommerce work.  I studied the eye-path of the customer, great web design, and the things that generally make a website successful in the online marketplace. One of my focuses early on was pricing.  Originally, I thought like everyone else in ecommerce that having the best prices online was required.  It became clear that the larger companies and larger competition out there constantly beat the drum of traditional retail and traditional retail pricing schemes. And I must admit, early on I did to.   I kept up with the sales of competition and make the necessary discounts in order to secure sales from customers who focus on price.   And then it dawned on me. What if I hired a [level-premier-free]programmer to write...
One single supplier is best!
Ecommerce, Retail, Small Business, Technology

One single supplier is best!

One single supplier is the chosen way to handle your distribution chain. When you have more than one suppler, things become very complicated, very quickly. The objective of this post is to provide the e-commerce store owner the considerations of having more than one supplier. This is called your distributor/strategic alliance/partner or even your "warehouse". It will touch on the various layers of middlemen in a supplier/retailer relationship and outline questions to contemplate. To maximize your profits when selling online, it is essential that you understand this. Many companies online offer products for sale to customers - that is the easy part.  Fulfillment is the trick. The author of this article has been selling online for over 12 years utilizing a single distributor. The ...
Ecommerce, Predictions, Retail, The Future

Is Traditional Retail dead and a rotting dinosaur?

 Can traditional retail really be a dead and rotting dinosaur, isn't that a bit harsh? The answer to this question is a resounding and unfortunate yes and yes it is.  Stores, chains and corporate executives would want to argue in the opposite direction and say that traditional retail is strong, but take a good look at history.  What reduced Circuit City, Tower Records and Linens and Things to a pile of steaming rubble?   Competition yes, but to a greater definition, online competition.   We are seeing behemoths like Blockbuster twist in the wind at the command of companies like Netflix, Hulu and online streaming presented by ATT's Uverse as well as other content providers.  The world is quickly turning digital and embracing the flexibility that that business model has at its core.  And su...